Facebook’s Challenges
The Facebook Challenge journey we pioneered in 2018 was unusual, but it worked. We combined Facebook Lead Ads, Facebook Groups and Facebook...
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8 Principles That Will Help Any Challenge or Event Raise More Money
10 years ago today I left my job with no plan, just a feeling. I've been self-employed since. That feeling led me to a niche within a niche... GYSS...
Beyond Data: Fueling Fundraising Innovation
The belief that data should guide our every move is a common misconception. While data plays a crucial role in informing ideas, it should not be the...
Bag 5 Regular Givers Every Day
We created a monster We created an efficient, life-changing, reliable and wonderful monster. We named him direct-response. And he ploughed around the...