Facebook’s Challenges
The Facebook Challenge journey we tested in 2018 was unusual, but it worked. We combined Facebook Lead Ads, Facebook Groups and Facebook Fundraising,...
8 Principles That Will Help Any Challenge or Event Raise More Money
10 years ago today I left my job with no plan, just a feeling. I've been self-employed since. That feeling led me to a niche within a niche... GYSS...
Job vacancy: Client Services Manager
Is the dynamic role of a Client Services Manager at GYSS the right next step for you and your career? Are you the linchpin in delivering exceptional...
Beyond the Usual: Innovating Digital Fundraising
Clinging to the familiar may feel safe, but it's a deceptive comfort that hinders us from uncovering groundbreaking discoveries. To truly excel in...
Beyond Data: Fueling Fundraising Innovation
The belief that data should guide our every move is a common misconception. While data plays a crucial role in informing ideas, it should not be the...
Avoiding Myopic Metrics in Nonprofit Fundraising
As a fundraiser, it's natural to prioritize outcomes when reporting to superiors; however, a hyper-focus on financial results can be detrimental....
Raise €500 for your Christmas appeal on Facebook
Christmas time It's Christmas time in direct-mail-land in early November. I've sat in the review meetings and I know this works. But it leads...
Bag 5 Regular Givers Every Day
We created a monster We created an efficient, life-changing, reliable and wonderful monster. We named him direct-response. And he ploughed around the...
Fundraising Lessons From Slimy Internet Marketers
They over-promise. They exaggerate. They don’t reveal pivotal tactics. And you would never hire a baseball-cap-wielding charlatan like Miles. But...