Avoiding Myopic Metrics in Nonprofit Fundraising
As a fundraiser, it's natural to prioritize outcomes when reporting to superiors; however, a hyper-focus on financial results can be detrimental....
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Raise €500 for your Christmas appeal on Facebook
Christmas time It's Christmas time in direct-mail-land in early November. I've sat in the review meetings and I know this works. But it leads...
Bag 5 Regular Givers Every Day
We created a monster We created an efficient, life-changing, reliable and wonderful monster. We named him direct-response. And he ploughed around the...