Facebook’s Challenges
The Facebook Challenge journey we tested in 2018 was unusual, but it worked. We combined Facebook Lead Ads, Facebook Groups and Facebook Fundraising,...
8 Principles That Will Help Any Challenge or Event Raise More Money
10 years ago today I left my job with no plan, just a feeling. I've been self-employed since. That feeling led me to a niche within a niche... GYSS...
Avoiding Myopic Metrics in Nonprofit Fundraising
As a fundraiser, it's natural to prioritize outcomes when reporting to superiors; however, a hyper-focus on financial results can be detrimental....
Raise €500 for your Christmas appeal on Facebook
Christmas time It's Christmas time in direct-mail-land in early November. I've sat in the review meetings and I know this works. But it leads...
Fundraising Lessons From Slimy Internet Marketers
They over-promise. They exaggerate. They don’t reveal pivotal tactics. And you would never hire a baseball-cap-wielding charlatan like Miles. But...
Embrace Your Ignorance
Somewhere along the line I lost the ability to delude myself. I can no longer pretend to know what the best headline is, for example. I realised that...
What fundraising can learn from The Martian
There’s an enjoyable scene near the start of The Martian. There’s an enjoyable scene near the start of The Martian. Matt Damon's character records a...
9 THINGS FUNDRAISING CAN LEARN FROM HOLLYWOOD
I had a digital marketing role for 3 years and never wrote a single line of copy. I believed copywriting to be this semi-mystical ability that...
Why your charity needs a digital strategy
In short, because direct-response fundraising doesn't work on digital. And if you're charity is large enough to even consider paying for a digital...