Lead Generation can get charities growing again
Charity growth has been stagnant for eight years in the UK. Ireland's largest 25 charities have been shrinking since 2013. Heads of Fundraising are...
9 THINGS FUNDRAISING CAN LEARN FROM HOLLYWOOD
I had a digital marketing role for 3 years and never wrote a single line of copy. I believed copywriting to be this semi-mystical ability that...
Why your charity needs a digital strategy
In short, because direct-response fundraising doesn't work on digital. And if you're charity is large enough to even consider paying for a digital...
What fundraisers can learn from Starbucks
I'm sure you've heard this line before. It's a bit of a cliche at this stage. "We're just asking for the price of a cup of coffee." It's indicative...
The Economic Importance of Trust
A Gaurdian article I was reading used the term Social Capital. I hadn't heard it before. The article explained that economists believe that trust...
The Michelangelo of Marketing on Fundraising.
Have you ever stood in the Sistine Chapel and looked up at the ceiling in wonder? That’s how I feel about Seth Godin’s blog. He’s posted a...
Turning your charity's Facebook page around
In 2011 I was working for an online poker company. But when the FBI suspended our website, it was time to try something else. I rushed into a role...
Proof that you're posting too often on Facebook.
A visibly pissed-off girl approached me after a talk I gave last year. She asked me to clarify a slide that said, "Facebook rewards quality not...