Helping Women Walk Away

Christina Sherlock was the entire Fundraising & Communications department at Women's Aid, when she approached us at a conference in 2018.

But she'd seen something. She had read the Facebook comments and noticed the shares. She understood that a lot of women in Ireland had strong feelings about domestic abuse and wanted to take action. 

When we launched our first walking challenge, one line seemed to resonate in the Facebook ads copy; walk to help women walk away.

The Facebook group was supportive, beautiful and eye-opening. 

Christina worked late to pack the t-shirts in a dusty, unused room on the top floor of the office, which was nicknamed 'the attic'.

That first walking challenge raised €150,000. And we've spent the last 5 years harnessing the power and passion of the Women's Aid audience with squats, jogging and swimming challenges. 

Now, incredibly, Christina leads a team of six Fundraising & Communications staff who work in 'the attic'... a newly renovated office space filled with light and hope.