Clinging to the familiar may feel safe, but it's a deceptive comfort that hinders us from uncovering groundbreaking discoveries. To truly excel in digital fundraising, we must embrace the unknown and venture beyond the tried and tested.
Sameness is dangerous
Introducing unconventional ideas into our fundraising strategies can be daunting. Each new concept carries the possibility of both stunning success and abysmal failure.
The fear of failure is particularly pronounced in the charity sector, where missteps are often viewed as not just unfortunate, but unethical. Yet, without risking the occasional flop, we cannot achieve the exceptional. It's a paradox of creativity: without the willingness to fail, we cannot hope to succeed.
The comfort of repeating past strategies is a perilous illusion. In a world where differentiation is key to capturing attention, sameness is not just uninspired—it's risky.
People crave the new
The craving for novelty is so potent that even Facebook's algorithms now prompt advertisers to employ 'visually distinct' images to avoid ad fatigue. This advice is rooted in a truth about human nature: we are drawn to what's new and different. Familiarity breeds disinterest.
Yet, in the realm of digital fundraising, there's a tendency to revert to safe, predictable strategies that mirror what others are doing. It may seem secure, but in reality, it's a missed opportunity to engage potential donors who are yearning for something fresh and unexpected.
Making new ideas part of your strategy
The necessity of integrating bold, innovative ideas into our digital fundraising strategy cannot be overstated. By carving out space for experimentation within our campaigns, we not only infuse our efforts with vitality but also encourage a culture of idea generation.
Anticipating and planning for risk-taking as part of our yearly agenda propels us forward and prevents complacency. Embracing calculated risks is essential for growth and vitality. As the familiar becomes quickly outdated, a dynamic and inventive approach ensures that creativity flourishes, driving momentum and ultimately leading to more effective fundraising.
Our methodology has raised billions.
